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60 Countries at OTM 2017 make it the Largest International Trade Show in India

26.02.2017 - 10:04

Exhibitors from a record number of 60 countries showcased their destinations at OTM 2017 from February 21-23 at the Bombay Convention & Exhibition Centre. This was by far the largest number of countries participating in any trade show in the country.

1134 travel organisations from 60 Countries exhibited at OTM 2017 including National and State Tourism Organisations, Hotels, Airlines, Destination Marketing Companies and other suppliers serving leisure as well as business travel and MICE (Meetings, Incentives, Conventions, Events) markets.

Over 10,000 travel trade visitors attended the show in addition to more than 500 buyers from travel trade and corporate sectors who had qualified for special hosting privileges. International buyers from countries like Kuwait, New Zealand, Philippines, Russia and Thailand were also extended similar hosting hospitality.

Who’s who from the global travel industry assembled at OTM 2017. The dignitaries present at the inaugural session included Sohan Singh Thandal, Minister of Tourism, Government of Punjab; I Gde Pitana, Deputy Tourism Minister for Overseas Promotion of Indonesia; H.E. Mohammed K Al Mheiri, Undersecretary- Ministry of Economy and Adviser to the Minister for Tourism; H.E. Dr Ahmed Al Banna, UAE Ambassador to India; H.E. Demetrios A Theophylactou, High Commissioner, Cyprus High Commission; Dimitrios Tryfonopoulos, Secretary General, Greek National Tourism Organisation; Datuk Seri Mirza Mohammad Taiyab, Director General, Tourism Malaysia; H.E. Erdal Sabri Ergen, Consul General, Consulate General of Turkey in Mumbai; Ismail A Hamid, Egyptian Tourism Counsellor, Egyptian Tourism Office; Guldeep Singh Sahni, President, Outbound Tour Operators Association of India.

The Tourism Minister of Greece, Elena Kountoura graced the show with her presence on second day. H.E. Panos Kalogeropoulos, Ambassador of Greece to India and the Tourism Minister took a tour of the show and interacted with various other participants. This was the first time that Greece Tourism participated at OTM 2017 with a large delegation including private sector operators.

The UAE Ministry of Economy organised a national Visit UAE pavilion for the second year in a row, featuring various tourism departments and agencies from the UAE. The delegation was led by H.E. Mohammed K Al Mheiri who informed that the UAE has broadened its presence to include the various government bodies responsible for tourism in all the emirates as well as private sector representatives involved in tourism.

Premium Partner Country of OTM 2017, Turkish Ministry of Culture and Tourism has been participating at OTM for the last seven years with a large number of tour operators. Gülara Alkaçır, Culture & Tourism Officer was extremely satisfied with the event turnout and expects many more tourists from India.

Besides showcasing their myriad tourism attractions, Indonesia Tourism presented an array of cultural offerings during the show. Representatives from Indonesia’s travel and tourism industry under the umbrella of The Ministry of Tourism, Republic of Indonesia discussed their India-specific tourism promotion plans during OTM 2017.

First-time participants at OTM like Bahrain, Cambodia, Cyprus, Greece, Ho Chi Minh City provided variety of experiences to the valued travel trade partners and Indian travellers.

A brand-new addition at OTM 2017 was the co-located BLTM- Business & Luxury Travel Mart, where qualified hosted buyers met the sellers by appointments.

To tap into this lucrative market, OTM 2017 has participants from 60 countries. These included NTOs from Abu Dhabi, Ajman, Bahrain, Bangladesh, Bhutan, Cambodia, China, Croatia, Cyprus, Dubai, Egypt, Fiji, Fujairah, Greece, India, Indonesia, Japan, Kenya, Macao, Malaysia, Maldives, Nepal, Philippines, Ras Al Khaimah, Romania, Rwanda, Seychelles, Sharjah, Sri Lanka, Taiwan, Thailand, Turkey, Vietnam and country representations from Argentina, Australia, Bolivia, Brazil, Bulgaria, Chile, Ecuador, France, Germany, Hong Kong, Ireland, Italy, Jordan, Kazakhstan, Kyrgyzstan, Lebanon, Mauritius, Mongolia, Morocco, Russia, Singapore, Slovenia, South Africa, Tanzania, United Kingdom, USA, etc.

Participation from India was equally aggressive as their international counterparts. This included Tourism departments along with private operators from Andaman & Nicobar, Andhra Pradesh, Assam, Gujarat, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Odisha, Punjab, Sikkim, Uttar Pradesh, Uttarakhand, West Bengal and private sector participation from Daman & Diu, Delhi, Goa, Haryana, Puducherry, Rajasthan, Tamil Nadu, Telangana in a big way. The Ministry of Tourism, Government of India had a strong presence at the show.

More than 100 corporate buyers from top companies like Canara HSBC, L'Oreal India Pvt Ltd, Capgemini, Reliance Infrastructure Ltd, Khaitan & Co, Hdfc Standard Life Insurance Company Ltd, Mahindra Finance, Godrej & Boyce Mfg Co Ltd, Larsen & Toubro, Deloitte Shared Services India Llp, Wockhardt Ltd, Ambuja Cements Ltd, Birla Sun Life Insurance Company Ltd, Rajkumar Hirani Films, Ericsson India Pvt Ltd, etc had pre-scheduled over 2000 appointments for meeting sellers of their choice at the show. OTM is the only big travel trade show in the country to have the participation of corporate buyers on this scale.

OTM 2017 had deployed a state-of-the-art online meeting diary system provided by EventsAir based in Australia. It is an advanced system that facilitated matchmaking and appointments between the Buyers and Sellers, and received over 5000 meeting requests prior to the show.

OTM 2017 was supported by Pacific Asia Travel Association (PATA), Travel Agents Association of India (TAAI), Outbound Tour Operators Association of India (OTOAI), Indian Association of Tour Operators (IATO), Association of Domestic Tour Operators of India (ADTOI), Travel Agents Federation of India (TAFI), Network of Indian MICE Agents (NIMA), IATA Agents Association of India (IAAI), Maharashtra Tour Operators Association (MTOA), Travel Agents Association of Pune (TAAP), Travel Agents Association of Nashik (TAAN), South Gujarat Association of Travel Agents (SATA), SKAL International, Enterprising Travel Agent's Association (ETAA), etc.

In addition to buying and selling opportunities on the show floor, exhibitors from various countries and states also made colourful cultural presentations. There was an equally interesting line up of workshops and presentations conducted on the sidelines of the mart.

Sanjiv Agarwal, Chairman & CEO, Fairfest Media Ltd (organiser of OTM), said, “We are excited about the record number of 60 countries participating in OTM 2017, which is the largest ever in any trade show in India. We have seen growth and consolidation of our lead as the largest travel fair in every other parameter including area of exhibition halls rented, number of sellers and buyers. It also shows resilience of travel market despite slowdowns.”

OTM 2018 will be held from January 23-25 at the Bombay Exhibition & Convention Centre.

(PR-Inside.com)

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