The Global Pico Projectors market is to grow at a CAGR of 32.7 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing integration of pico projectors in mobile handsets. The Global Pico Projectors market has also been witnessing increasing adoption of embedded pico projectors. However, limited features in pico projectors could pose a challenge to the growth of this market.
Embedded pico projectors are expected to further penetrate the Global Pico Projectors market during the forecast period. This is due to the growing demand for sophisticated, flexible devices that consume less space and are available at lower prices. An embedded pico projector is integrated into a device; its performance is equivalent to that of a standalone projector. This increased flexibility, which does not compromise image quality, is expected to increase the revenue contribution of embedded pico projectors in the Global Pico Projectors market during the forecast period. Furthermore, the cost of embedded pico projectors is about US$50 per unit, whereas the cost of standalone pico projectors is about US$250. This price difference will also be a contributory factor in the increasing demand for pico projectors.
One of the main drivers is the increasing integration of pico projectors in mobile handsets. Mobile handsets integrated with pico projectors represent the application area with the highest potential and it is expected to trigger the growth in the Global Pico Projectors market.
One of the major challenges in this market is the presence of limited features in pico projectors. With the increasing demand for flexibility by end-users, the limited number of features in pico projectors could affect adoption, thereby hindering the growth of the market.
The key vendors dominating this market space include 3M Co., MicroVision Inc., Optoma Corp., Syndiant Inc., and Texas Instruments Inc. The other vendors mentioned in this report are AAXA Technologies Inc., Acer Inc., Aiptek Inc., bTendo Ltd., Greenlight Optics LLC., Lemoptix SA., Light Blue Optics Ltd., Luminus Device Inc., Maradin Ltd., Mezmeriz Inc., Micron Technology Inc., Opus Microsystems Corp., Samsung Electronics Co. Ltd., Toshiba Corp., and WowWee Group Ltd.
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