In spite of the rather gloomy economic situation, beauty and personal care in Austria was able to achieve a good performance in 2012 benefiting from a strong consumer preference for international brands and producers. Moreover, the efforts of the industry to raise brand awareness among Austrians also influenced the stronger preference for branded products in 2012. The strong influence of branded products was able to benefit sales of deodorants and sun care, which recorded the highest value...
Euromonitor International's Beauty and Personal Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Full Report Details at
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
BEAUTY AND PERSONAL CARE IN AUSTRIA
LIST OF CONTENTS AND TABLES
Positive Performance for Beauty and Personal Care Despite Weak Economic Climate
Health, Beauty and Brand Awareness on the Rise
Undisputed Dominance of International Brands and Manufacturers
Online Shopping Continues To Grow While Parapharmacies/drugstores Maintain Lead
Slower But Positive Performance Expected Over the Forecast Period
Key Trends and Developments
Strong Overall Performance in Spite of Gloomy Economic Situation
Austrians Pay Attention To Brand Name
the Older Consumer Base Benefits Sales
Internet Sales Grow of Beauty and Personal Care
Beauty and Personal Care Is Increasingly Becoming A Man's World in Austria
Table 1 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 3 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 5 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 6 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 7 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Summary 1 Research Sources
Apomedica Pharmazeutische Produkte GmbH in Beauty and Personal Care (austria)
Summary 2 Apomedica Pharmazeutische Produkte GmbH: Key Facts
Summary 3 Apomedica Pharmazeutische Produkte GmbH: Operational Indicators
Summary 4 Apomedica Pharmazeutische Produkte GmbH: Production Sites 2012
Summary 5 Apomedica Pharmazeutische Produkte GmbH: Competitive Position 2012
Dermapharm GmbH in Beauty and Personal Care (austria)
Summary 6 Dermapharm GmbH: Key Facts
Summary 7 Dermapharm GmbH: Competitive Position 2012
Gebro Pharma GmbH in Beauty and Personal Care (austria)
Summary 8 Gebro Pharma GmbH: Key Facts
Summary 9 Gebro Pharma GmbH: Operational Indicators
Summary 10 Gebro Pharma GmbH: Competitive Position 2012
Merz Consumer Care Austria GmbH in Beauty and Personal Care (austria)
Summary 11 Merz Consumer Care Austria GmbH: Key Facts
Summary 12 Merz Consumer Care Austria GmbH: Operational Indicators
Full Table of Contents is available at:
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